Casino Games Monaco
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Monte Carlo is not at all what most people think it is. To begin with, Monte Carlo is not the capital of Monaco. In fact, Monte Carlo is not even a town. Nor is it an ancient place.
No Monte Carlo Grand Prix has ever been held on its streets, and contrary to the suggestive lyrics of a once popular song, no one ever sent the Casino de Monte-Carlo into bankruptcy.
The casino games in place in Monaco are strongly European, with a focus on table games. In fact, European Roulette was invented here by the original pioneers of Monte Carlo’s first casino, and it was only in the recent decades that the game has been allowed in casinos located outside Monaco. For more than a century, its stage has been the setting for international operatic creations, prestigious concerts, and exceptional ballets. Its series of ’Gaming Rooms’ are marvellously decorated with stained glass windows, sculptures, and allegorical paintings. The Casino de Monte-Carlo.
That said, Monte Carlo is a fascinating destination and one of the gems of the Mediterranean’s Riviera coast. It plays a prominent role in European culture and serves as a playground not only for the rich and famous but also as home to a diverse range of people and businesses. In fact, a large percentage of its residents are entrepreneurs.
*Monte Carlo Bay Casino It may be the smallest casino in Monaco, but the Monte Carlo Bay’s Hotel and Resort is definitely worth a visit. The cosy, modern casino floor doesn’t host any table games, but you can enjoy one of the 145 slot machines found on the ultra-stylish main floor.
*The casino’s official name is Casino de Monte-Carlo. It offers 700, a huge number of slot machines. The total number of live game tables is also nice. The casino Monte-Carlo offers the classic table games such as Blackjack and Roulette and in addition Punto Banco / Baccarat, Trente et Quarante and Poker Table Games.
Although Monte Carlo may not be all that it has been made out to be, in many ways it is much more. Once you move beyond the myths and mystique of Monte Carlo, you can begin to discover its true allure.Casino In Monaco PicsWhere is Monte Carlo?
Monte Carlo is not Monaco’s capital city, Monte Carlo is a district, not a city. It is one of the traditional “quarters” of the Principality of Monaco, a sovereign city-state that consists of just one municipality or “commune” and serves as its own capital.
Covering just 485 acres, 100 of which have been reclaimed from the sea, Monaco is the smallest country in the world other than Vatican City in Italy. It was officially recognized as an independent nation by the Franco-Monégasque Treaty of 1861.
Of the city-state’s original four quarters, Monaco-Ville is the oldest. It is known locally as le rocher or “The Rock” for its location on a rocky promontory. Starting out as a fortified medieval village called “Monoecus,” it grew to become the functioning seat of government for the Grimaldi family, who have ruled the coastal region since 1297.
Today this district contains the Prince’s Palace with its beautiful ramparts and gardens, Saint Nicholas Cathedral, and the Oceanographic Museum.
La Condamine is the second oldest quarter in Monaco. It comprises the original harbour and market area, which were the focus of local commerce for centuries. Its distinctive “Rampe Major” staircase and two gates leading towards the palace were constructed in the 16th century.
Today, La Condamine is still “the heart of Monaco,” where expensive yachts moor at Port Hercule, residents stroll the Princess Caroline pedestrian area, and the century-old olive trees of Parc Princesse Antoinette still provide shade.
By contrast, Monte Carlo is quite young. The quarter was officially founded in 1866. Standing on an escarpment at the foot of the Maritime Alps, it was given the Italian name for “Mount Charles” in honor of Monaco’s then-ruling Prince Charles III (1818~1889).
The district inherited its casino and gaming facilities from failed operations started in La Condamine in 1856, and it only began to grow in 1868, when a railway was installed, connecting Monte Carlo to Paris, Milan, and beyond.
For a brief time, beginning in 1917, the three traditional quarters were merged into one administrative unit. But demands for autonomy resulted in constitutional changes that restored local governance and Monte Carlo soon became the hub of Monaco activities.
The fourth quarter, Fontvieille, was added in the 1970s. It is known as the “high tech” or “green” district for its modern buildings and museums, non-polluting companies, focus on arts, sports, and culture, and unique location.
Created entirely on land reclaimed from the Mediterranean Sea, this district was the vision of Rainer III, Monaco’s “Builder Prince,” who was born Rainier Louis Henri Maxence Bertrand Grimaldi, Count of Polignac (1923~2005).
Monaco has recently been further divided into “wards,” of which there are currently ten. As part of this redistricting process, three portions of the original Monte Carlo quarter were given their own ward status.
They include the beachfront area of Larvotto, the small northern community of La Rousse/Saint Roman (including Le Ténao), and Saint Michel, a primarily residential neighbourhood.
What remains today of Monte Carlo administratively is its bustling business district, including the well-established hotels, restaurants, shops, and its famous casinos.
An eleventh ward called Le Portier was scheduled to come into existence on reclaimed land in 2014, but Prince Albert II announced in 2009 that plans were “on hold” until the economic climate improved.The Once and Always Monte Carlo
So now it is clear that Monte Carlo is not Monaco, and Monaco is not Monte Carlo, no matter how inextricably their fortunes may be linked. In fact, when Prince Rainer III took the throne in 1949, one of his primary objectives was to wean Monaco from its complete dependence on Monte Carlo gaming revenues.
At that time, the gambling industry accounted for 95 percent of the country’s gross domestic product (GDP). Today, it contributes only about three or four percent, demonstrating just how successful the monarch’s diversification programme was.
By the time of the Prince’s death in 2005, the principality’s GDP was estimated to be more than €1,180 million, according to a BBC report. Another source puts as much as five percent of the GDP now coming from rubber, plastics, and chemicals industries based on new green technologies.
Does all this subdivision and de-emphasis on gambling mean that Monte Carlo is dying? Not by a long shot. In fact, the district’s gaming revenue continues to grow, even as Monaco diversifies its economy by attracting other businesses.
For example, Monte Carlo-based Société des Bains de Mer Monaco (SBM) is still the single largest employer in the principality. It specializes in the operation of casinos and hotels, earning 52.7 percent of its net sales from gaming operations, including traditional table games and newer automatic games.
In 2009, the group controlled five casinos in Monaco: Casino du Café de Paris, Sun Casino, Casino d’Eté (aka Summer Casino), Monte Carlo Bay Casino, and the original Casino de Monte-Carlo.
The company gains another 40.6 percent of its income from the hotel sector, providing lodging services, catering, and beach and spa activities mainly through four hotels—Hôtel de Paris, Hôtel Hermitage, Monte-Carlo Bay Hotel, and Monte-Carlo Beach Hotel. The remaining 6.7 percent of SBM’s sales comes from the leasing of local shops and office space.
From 2006 to 2007, SBM’s revenues increased 15.3 percent on gross revenues of €467 million. Although fiscal 2008, ending in March 2009, was a year of decline due to worldwide economic conditions, the company still posted a net profit of €40.6 million.
Most recently, its stock, which bottomed out in the spring of 2009, has shown a gradual increase ever since, recovering most of what was lost since the end of 2008.
More importantly, SBM is just one of nearly 5,000 companies domiciled in Monaco. Among the largest, many are based in Monte Carlo, including the Fairmont Hotel, the Metropole Hotel, the Monte Carlo Acceuil, and the Novotel Monte Carlo, to name a few in the hospitality industry.
They are joined by a number of major banks and financial institutions, health care providers, construction and real estate businesses, mass media, non-profits, and cultural organizations.
Monte Carlo has also been able to diversify its tourism base. Where gambling was once the main reason to book a stay, today it is a supplement to other activities.
These include art festivals, car rallies, gala charity balls, tennis tournaments, religious ceremonies, food feasts, concerts, fireworks displays, yacht shows, international marathons, and much more.
Far from fading, Monte Carlo is every bit the center of attention in Monaco. It is still the engine that is pulling the Principality along and deeper into the 21st century.Monte Carlo as a Brand
During the 140+ years of its existence, Monte Carlo has created an unmistakable image for itself, associated with wealth, class, culture, and sophistication. It is also synonymous with stability, having survived major wars, pestilence, famines, economic turmoil, political upheaval, and social unrest virtually unscathed, thanks to a strong central government.
Among its hallmarks, Monte Carlo has always catered first and foremost to those who seek luxury. Its Beaux Arts, Empire-style gambling facility was designed in 1858~1863 by Charles Garnier, architect of the Opéra de Paris.
The neighbouring Grand Théâtre de Monte Carlo opera and ballet house is as opulent as any performing arts venue in Europe. And Monte Carlo’s hotels have always been noted for their spectacular views of the Riviera, superior furnishings, and first-rate amenities.
But it is not just a superb infrastructure upon which Monte Carlo’s reputation has been built. With banking practices as opaque as those in Switzerland, plus no personal income tax, Monaco has long been a tax haven for Europe’s wealthiest celebrities and industrial tycoons.
In 2009, Piers Morgan reported in The Daily Mail online that “Monaco houses 2,000 millionaires and 50 billionaires, many of them living within the ward of Monte Carlo, making it the wealthiest place, per head and per square foot, on Earth.” So Monte Carlo’s “rich and famous” image is certainly well deserved.
As a brand name, however, “Monte Carlo” is out of control. A casino in Las Vegas has taken it, as has a U.S. automobile manufactured by Chevrolet, ever since 1969. Bartenders mix a gin-based drink called a Monte Carlo Imperial Highball, and Louis Vuitton once introduced a Monte Carlo Jewellery Box.
There are card games called Monte Carlo Whist, Monte Carlo Solitaire, and Monte Carlo Three-Card Guts, as well as a dice game that describes a “Monte Carlo” as a “baby bunko” or three of a kind. Mathematicians refer to Monte Carlo algorithms, methods, experiments, or simulations.
Monte Carlo is a type of gunstock used for rifles. It is a style of kitchen cabinet. It is a kind of watch made by Vestal, Martin Drucker, and Swiss Legend. To some, Monte Carlo is a type of cigar. To others, it is a form of fried sandwich, often mistaken for a “Monte Christo,” a variation of the French croque-monsieur.
There is a Monte Carlo Fan Company in New Jersey, a Monte Carlo Hat Company in Florida, and a Monte Carlo Furniture Company in Hong Kong. Monte Carlo is a tavern in Kent, Washington. It is a coffee shop in Koreatown in Los Angeles. It is a liquor store and steak house in Albuquerque, New Mexico.
Not one of these claimants, not even the comic New York dance company known as Les Ballets Trockadero de Monte Carlo, actually has its roots in the Monaco district. Why is it, then, that so many businesses, products, and services identify themselves with this name?
Perhaps Hollywood is at fault. Since 1915, eleven different movies have been released under the title “Monte Carlo.” The 1930 musical comedy version was especially popular, featuring a countess who escapes marriage with a prince, falls in love with a count who is masquerading as a hairdresser, and eventually learns the truth at an opera.
Another 66 films refer to the district in their titles, including 1937’s detective adventure “Charlie Chan in Monte Carlo” and the 1951 comedy “Monte Carlo Baby” with Audrey Hepburn. Marlene Dietrich starred in 1957’s “The Monte Carlo Story.”
Joan Collins and George Hamilton took “Monte Carlo” to the small screen in 1986 as a pilot for a television series. Monte Carlo was a location for three James Bond films: “Casino Royal,” “GoldenEye,” and “Never Say Never Again.”
And one more chapter will be added in 2011, when the latest “Monte Carlo” movie is released and three young women on vacation in Paris are whisked off to Monaco when one of them is mistaken for a British heiress.
Plenty of brand names convey images of adventure, style, glamour, and class, but Monte Carlo offers one unique attribute that sets it apart—nobility. Mix in a little romance, a bit of humour, and a blockbuster hit simply has to follow. And sometimes life in Monte Carlo repays the favour by imitating art.Monte Carlo’s True Hollywood Connection
Grace Patricia Kelly was an American actress who would go on to become the Princess of Monaco. She was born in Philadelphia in 1929 and embarked upon her career in theatre on the stages of New York at the age of eighteen. Her first major film role was in the 1952 Western drama “High Noon” with Gary Cooper and Lloyd Bridges.
Kelly’s big break came in 1953, when she landed a role next to Clark Gable and Ava Gardner in John Ford’s African safari movie, “Mogambo.” It won the young actress a Golden Globe and an Academy Award nomination for Best Supporting Actress that year.
Her performance also caught the eye of British director Sir Alfred Hitchcock. She starred in his next three masterworks: “Dial M for Murder” with Ray Milland, “Rear Window” with James Stewart, and “To Catch a Thief,” which featured Cary Grant as her leading man. Within one quick year, Grace Kelly became a bona fide Hollywood star.
It was during the filming of “To Catch a Thief” in the summer of 1954 that Kelly first saw the palatial gardens of the Grimaldi estate. In one scene, she speeds away from the local police along the Moyen Corniche, a coastal road overlooking the Côte d’Azur.
She joins Grant high above the Riviera at a picnic ground overlooking Monte Carlo—a venue as impressive in the film as it is in person.
In April of 1955, a month after winning the Best Actress Oscar for her role in “The Country Girl,” Kelly was invited to attend the annual film festival in Cannes, France.
As part of the festivities, she was asked to visit Monte Carlo and participate in a photo session at the Palace of Monaco. There, she met Prince Rainier III, the ruling sovereign of the tiny nation, who was then age 31.
The Prince was a fan of film in more ways than one. For several years, he had lived openly with the French film star Gisèle Pascal. However, the couple broke up in the early 1950s, reportedly because a doctor had declared her to be infertile, a condition that could threaten the very existence of the Principality.
Back in 1918, rules of succession had been established for Monaco in a treaty with France. It required each Monégasque sovereign to produce an heir; else France could claim possession of the territory. As it turned out, Pascal later married and had a child of her own, but by then, the Prince had focused his attention elsewhere.
After the Cannes Film Festival, Grace Kelly returned to the United States to work on another movie. Entitled “The Swan,” the script called for Sir Alec Guinness to take the role of Prince Albert, a distant cousin of Princess Alexandra, played by Kelly.
In the film, the Prince scours Europe, looking for a bride, but becomes bored by the process of courtship. Alexandra must find a way to interest him and save her family’s estate.
The irony of this plot could not have been lost on the actress as she began receiving private correspondence from Prince Rainier III. In December, he traveled to America on a “tour” and met Kelly’s devout Catholic family.
Three days later, he proposed to her and she accepted. The starlet’s father, a former Olympic Gold medalist and self-made millionaire, provided the Prince with dowry of $2 million.
On 18 April 1956, a 40-minute civil union was performed in the Principality’s Palace Throne Room, and the new Princess of Monaco’s 142 official titles were recited. It was followed the next day by a lavish religious ceremony that was broadcast all across the world and seen by an estimated audience of 30 million people.
The “Wedding of the Century” featured a gown designed by Academy Award-winning costumer Helen Rose and 600 VIP guests, from Hollywood stars to the crowned head Aga Khan, the Duchess of Westminster, and businessman Conrad Hilton.
The newlyweds left on their honeymoon that night—a seven-week Mediterranean cruise aboard Rainier’s yacht, Deo Juvante II.The Princess of Monaco
Exactly nine months and four days after the wedding, Princess Caroline was born. She was followed by her brother, Prince Albert II, in 1958 and her sister, Princess Stéphanie, in 1965. Monaco’s line of succession was firmly secured.
With her film career curtailed by marriage and motherhood, Princess Grace devoted herself to charity work, founding AMADE Mondiale in 1963.
It was created as a Monte Carlo-based non-profit organization that promotes and protects the “moral and physical integrity (and) spiritual well-being of children throughout the world.” Today, it helps youth in more than a dozen countries through humanitarian aid programmes.
Another focus of Princess Grace’s charitable activities was improving the arts institutions of Monaco. Over time, she established the Princess Grace Foundation to support local artisans. Later, she created a Garden Club as a reflection of her love of flowers.
She was among the first celebrities to support La Leche League and its advocacy of breastfeeding. And each year, she organised a Christmas party for local orphans.
Princess Grace counted among her friends innumerable government and business leaders, sports figures, and celebrities. Among them was Josephine Baker, an American-born black entertainer of French citizenship whom she befriended in 1951.
When Baker fell on hard times in her later years, the princess and her husband set her up in a French villa and then joined Jacqueline Kennedy Onassis in financing “Joséphine à Bobino 1975”—a retrospective revue in Paris to celebrate Baker’s 50 years in show business.
The revue was a critical and financial success, attended by such luminaries as Shirley Bassey, Diana Ross, Sophia Loren, Mick Jagger, and Liza Minnelli. Seating was in such demand that folding chairs were added in the aisles.
But a few days after the o
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Monte Carlo is not at all what most people think it is. To begin with, Monte Carlo is not the capital of Monaco. In fact, Monte Carlo is not even a town. Nor is it an ancient place.
No Monte Carlo Grand Prix has ever been held on its streets, and contrary to the suggestive lyrics of a once popular song, no one ever sent the Casino de Monte-Carlo into bankruptcy.
The casino games in place in Monaco are strongly European, with a focus on table games. In fact, European Roulette was invented here by the original pioneers of Monte Carlo’s first casino, and it was only in the recent decades that the game has been allowed in casinos located outside Monaco. For more than a century, its stage has been the setting for international operatic creations, prestigious concerts, and exceptional ballets. Its series of ’Gaming Rooms’ are marvellously decorated with stained glass windows, sculptures, and allegorical paintings. The Casino de Monte-Carlo.
That said, Monte Carlo is a fascinating destination and one of the gems of the Mediterranean’s Riviera coast. It plays a prominent role in European culture and serves as a playground not only for the rich and famous but also as home to a diverse range of people and businesses. In fact, a large percentage of its residents are entrepreneurs.
*Monte Carlo Bay Casino It may be the smallest casino in Monaco, but the Monte Carlo Bay’s Hotel and Resort is definitely worth a visit. The cosy, modern casino floor doesn’t host any table games, but you can enjoy one of the 145 slot machines found on the ultra-stylish main floor.
*The casino’s official name is Casino de Monte-Carlo. It offers 700, a huge number of slot machines. The total number of live game tables is also nice. The casino Monte-Carlo offers the classic table games such as Blackjack and Roulette and in addition Punto Banco / Baccarat, Trente et Quarante and Poker Table Games.
Although Monte Carlo may not be all that it has been made out to be, in many ways it is much more. Once you move beyond the myths and mystique of Monte Carlo, you can begin to discover its true allure.Casino In Monaco PicsWhere is Monte Carlo?
Monte Carlo is not Monaco’s capital city, Monte Carlo is a district, not a city. It is one of the traditional “quarters” of the Principality of Monaco, a sovereign city-state that consists of just one municipality or “commune” and serves as its own capital.
Covering just 485 acres, 100 of which have been reclaimed from the sea, Monaco is the smallest country in the world other than Vatican City in Italy. It was officially recognized as an independent nation by the Franco-Monégasque Treaty of 1861.
Of the city-state’s original four quarters, Monaco-Ville is the oldest. It is known locally as le rocher or “The Rock” for its location on a rocky promontory. Starting out as a fortified medieval village called “Monoecus,” it grew to become the functioning seat of government for the Grimaldi family, who have ruled the coastal region since 1297.
Today this district contains the Prince’s Palace with its beautiful ramparts and gardens, Saint Nicholas Cathedral, and the Oceanographic Museum.
La Condamine is the second oldest quarter in Monaco. It comprises the original harbour and market area, which were the focus of local commerce for centuries. Its distinctive “Rampe Major” staircase and two gates leading towards the palace were constructed in the 16th century.
Today, La Condamine is still “the heart of Monaco,” where expensive yachts moor at Port Hercule, residents stroll the Princess Caroline pedestrian area, and the century-old olive trees of Parc Princesse Antoinette still provide shade.
By contrast, Monte Carlo is quite young. The quarter was officially founded in 1866. Standing on an escarpment at the foot of the Maritime Alps, it was given the Italian name for “Mount Charles” in honor of Monaco’s then-ruling Prince Charles III (1818~1889).
The district inherited its casino and gaming facilities from failed operations started in La Condamine in 1856, and it only began to grow in 1868, when a railway was installed, connecting Monte Carlo to Paris, Milan, and beyond.
For a brief time, beginning in 1917, the three traditional quarters were merged into one administrative unit. But demands for autonomy resulted in constitutional changes that restored local governance and Monte Carlo soon became the hub of Monaco activities.
The fourth quarter, Fontvieille, was added in the 1970s. It is known as the “high tech” or “green” district for its modern buildings and museums, non-polluting companies, focus on arts, sports, and culture, and unique location.
Created entirely on land reclaimed from the Mediterranean Sea, this district was the vision of Rainer III, Monaco’s “Builder Prince,” who was born Rainier Louis Henri Maxence Bertrand Grimaldi, Count of Polignac (1923~2005).
Monaco has recently been further divided into “wards,” of which there are currently ten. As part of this redistricting process, three portions of the original Monte Carlo quarter were given their own ward status.
They include the beachfront area of Larvotto, the small northern community of La Rousse/Saint Roman (including Le Ténao), and Saint Michel, a primarily residential neighbourhood.
What remains today of Monte Carlo administratively is its bustling business district, including the well-established hotels, restaurants, shops, and its famous casinos.
An eleventh ward called Le Portier was scheduled to come into existence on reclaimed land in 2014, but Prince Albert II announced in 2009 that plans were “on hold” until the economic climate improved.The Once and Always Monte Carlo
So now it is clear that Monte Carlo is not Monaco, and Monaco is not Monte Carlo, no matter how inextricably their fortunes may be linked. In fact, when Prince Rainer III took the throne in 1949, one of his primary objectives was to wean Monaco from its complete dependence on Monte Carlo gaming revenues.
At that time, the gambling industry accounted for 95 percent of the country’s gross domestic product (GDP). Today, it contributes only about three or four percent, demonstrating just how successful the monarch’s diversification programme was.
By the time of the Prince’s death in 2005, the principality’s GDP was estimated to be more than €1,180 million, according to a BBC report. Another source puts as much as five percent of the GDP now coming from rubber, plastics, and chemicals industries based on new green technologies.
Does all this subdivision and de-emphasis on gambling mean that Monte Carlo is dying? Not by a long shot. In fact, the district’s gaming revenue continues to grow, even as Monaco diversifies its economy by attracting other businesses.
For example, Monte Carlo-based Société des Bains de Mer Monaco (SBM) is still the single largest employer in the principality. It specializes in the operation of casinos and hotels, earning 52.7 percent of its net sales from gaming operations, including traditional table games and newer automatic games.
In 2009, the group controlled five casinos in Monaco: Casino du Café de Paris, Sun Casino, Casino d’Eté (aka Summer Casino), Monte Carlo Bay Casino, and the original Casino de Monte-Carlo.
The company gains another 40.6 percent of its income from the hotel sector, providing lodging services, catering, and beach and spa activities mainly through four hotels—Hôtel de Paris, Hôtel Hermitage, Monte-Carlo Bay Hotel, and Monte-Carlo Beach Hotel. The remaining 6.7 percent of SBM’s sales comes from the leasing of local shops and office space.
From 2006 to 2007, SBM’s revenues increased 15.3 percent on gross revenues of €467 million. Although fiscal 2008, ending in March 2009, was a year of decline due to worldwide economic conditions, the company still posted a net profit of €40.6 million.
Most recently, its stock, which bottomed out in the spring of 2009, has shown a gradual increase ever since, recovering most of what was lost since the end of 2008.
More importantly, SBM is just one of nearly 5,000 companies domiciled in Monaco. Among the largest, many are based in Monte Carlo, including the Fairmont Hotel, the Metropole Hotel, the Monte Carlo Acceuil, and the Novotel Monte Carlo, to name a few in the hospitality industry.
They are joined by a number of major banks and financial institutions, health care providers, construction and real estate businesses, mass media, non-profits, and cultural organizations.
Monte Carlo has also been able to diversify its tourism base. Where gambling was once the main reason to book a stay, today it is a supplement to other activities.
These include art festivals, car rallies, gala charity balls, tennis tournaments, religious ceremonies, food feasts, concerts, fireworks displays, yacht shows, international marathons, and much more.
Far from fading, Monte Carlo is every bit the center of attention in Monaco. It is still the engine that is pulling the Principality along and deeper into the 21st century.Monte Carlo as a Brand
During the 140+ years of its existence, Monte Carlo has created an unmistakable image for itself, associated with wealth, class, culture, and sophistication. It is also synonymous with stability, having survived major wars, pestilence, famines, economic turmoil, political upheaval, and social unrest virtually unscathed, thanks to a strong central government.
Among its hallmarks, Monte Carlo has always catered first and foremost to those who seek luxury. Its Beaux Arts, Empire-style gambling facility was designed in 1858~1863 by Charles Garnier, architect of the Opéra de Paris.
The neighbouring Grand Théâtre de Monte Carlo opera and ballet house is as opulent as any performing arts venue in Europe. And Monte Carlo’s hotels have always been noted for their spectacular views of the Riviera, superior furnishings, and first-rate amenities.
But it is not just a superb infrastructure upon which Monte Carlo’s reputation has been built. With banking practices as opaque as those in Switzerland, plus no personal income tax, Monaco has long been a tax haven for Europe’s wealthiest celebrities and industrial tycoons.
In 2009, Piers Morgan reported in The Daily Mail online that “Monaco houses 2,000 millionaires and 50 billionaires, many of them living within the ward of Monte Carlo, making it the wealthiest place, per head and per square foot, on Earth.” So Monte Carlo’s “rich and famous” image is certainly well deserved.
As a brand name, however, “Monte Carlo” is out of control. A casino in Las Vegas has taken it, as has a U.S. automobile manufactured by Chevrolet, ever since 1969. Bartenders mix a gin-based drink called a Monte Carlo Imperial Highball, and Louis Vuitton once introduced a Monte Carlo Jewellery Box.
There are card games called Monte Carlo Whist, Monte Carlo Solitaire, and Monte Carlo Three-Card Guts, as well as a dice game that describes a “Monte Carlo” as a “baby bunko” or three of a kind. Mathematicians refer to Monte Carlo algorithms, methods, experiments, or simulations.
Monte Carlo is a type of gunstock used for rifles. It is a style of kitchen cabinet. It is a kind of watch made by Vestal, Martin Drucker, and Swiss Legend. To some, Monte Carlo is a type of cigar. To others, it is a form of fried sandwich, often mistaken for a “Monte Christo,” a variation of the French croque-monsieur.
There is a Monte Carlo Fan Company in New Jersey, a Monte Carlo Hat Company in Florida, and a Monte Carlo Furniture Company in Hong Kong. Monte Carlo is a tavern in Kent, Washington. It is a coffee shop in Koreatown in Los Angeles. It is a liquor store and steak house in Albuquerque, New Mexico.
Not one of these claimants, not even the comic New York dance company known as Les Ballets Trockadero de Monte Carlo, actually has its roots in the Monaco district. Why is it, then, that so many businesses, products, and services identify themselves with this name?
Perhaps Hollywood is at fault. Since 1915, eleven different movies have been released under the title “Monte Carlo.” The 1930 musical comedy version was especially popular, featuring a countess who escapes marriage with a prince, falls in love with a count who is masquerading as a hairdresser, and eventually learns the truth at an opera.
Another 66 films refer to the district in their titles, including 1937’s detective adventure “Charlie Chan in Monte Carlo” and the 1951 comedy “Monte Carlo Baby” with Audrey Hepburn. Marlene Dietrich starred in 1957’s “The Monte Carlo Story.”
Joan Collins and George Hamilton took “Monte Carlo” to the small screen in 1986 as a pilot for a television series. Monte Carlo was a location for three James Bond films: “Casino Royal,” “GoldenEye,” and “Never Say Never Again.”
And one more chapter will be added in 2011, when the latest “Monte Carlo” movie is released and three young women on vacation in Paris are whisked off to Monaco when one of them is mistaken for a British heiress.
Plenty of brand names convey images of adventure, style, glamour, and class, but Monte Carlo offers one unique attribute that sets it apart—nobility. Mix in a little romance, a bit of humour, and a blockbuster hit simply has to follow. And sometimes life in Monte Carlo repays the favour by imitating art.Monte Carlo’s True Hollywood Connection
Grace Patricia Kelly was an American actress who would go on to become the Princess of Monaco. She was born in Philadelphia in 1929 and embarked upon her career in theatre on the stages of New York at the age of eighteen. Her first major film role was in the 1952 Western drama “High Noon” with Gary Cooper and Lloyd Bridges.
Kelly’s big break came in 1953, when she landed a role next to Clark Gable and Ava Gardner in John Ford’s African safari movie, “Mogambo.” It won the young actress a Golden Globe and an Academy Award nomination for Best Supporting Actress that year.
Her performance also caught the eye of British director Sir Alfred Hitchcock. She starred in his next three masterworks: “Dial M for Murder” with Ray Milland, “Rear Window” with James Stewart, and “To Catch a Thief,” which featured Cary Grant as her leading man. Within one quick year, Grace Kelly became a bona fide Hollywood star.
It was during the filming of “To Catch a Thief” in the summer of 1954 that Kelly first saw the palatial gardens of the Grimaldi estate. In one scene, she speeds away from the local police along the Moyen Corniche, a coastal road overlooking the Côte d’Azur.
She joins Grant high above the Riviera at a picnic ground overlooking Monte Carlo—a venue as impressive in the film as it is in person.
In April of 1955, a month after winning the Best Actress Oscar for her role in “The Country Girl,” Kelly was invited to attend the annual film festival in Cannes, France.
As part of the festivities, she was asked to visit Monte Carlo and participate in a photo session at the Palace of Monaco. There, she met Prince Rainier III, the ruling sovereign of the tiny nation, who was then age 31.
The Prince was a fan of film in more ways than one. For several years, he had lived openly with the French film star Gisèle Pascal. However, the couple broke up in the early 1950s, reportedly because a doctor had declared her to be infertile, a condition that could threaten the very existence of the Principality.
Back in 1918, rules of succession had been established for Monaco in a treaty with France. It required each Monégasque sovereign to produce an heir; else France could claim possession of the territory. As it turned out, Pascal later married and had a child of her own, but by then, the Prince had focused his attention elsewhere.
After the Cannes Film Festival, Grace Kelly returned to the United States to work on another movie. Entitled “The Swan,” the script called for Sir Alec Guinness to take the role of Prince Albert, a distant cousin of Princess Alexandra, played by Kelly.
In the film, the Prince scours Europe, looking for a bride, but becomes bored by the process of courtship. Alexandra must find a way to interest him and save her family’s estate.
The irony of this plot could not have been lost on the actress as she began receiving private correspondence from Prince Rainier III. In December, he traveled to America on a “tour” and met Kelly’s devout Catholic family.
Three days later, he proposed to her and she accepted. The starlet’s father, a former Olympic Gold medalist and self-made millionaire, provided the Prince with dowry of $2 million.
On 18 April 1956, a 40-minute civil union was performed in the Principality’s Palace Throne Room, and the new Princess of Monaco’s 142 official titles were recited. It was followed the next day by a lavish religious ceremony that was broadcast all across the world and seen by an estimated audience of 30 million people.
The “Wedding of the Century” featured a gown designed by Academy Award-winning costumer Helen Rose and 600 VIP guests, from Hollywood stars to the crowned head Aga Khan, the Duchess of Westminster, and businessman Conrad Hilton.
The newlyweds left on their honeymoon that night—a seven-week Mediterranean cruise aboard Rainier’s yacht, Deo Juvante II.The Princess of Monaco
Exactly nine months and four days after the wedding, Princess Caroline was born. She was followed by her brother, Prince Albert II, in 1958 and her sister, Princess Stéphanie, in 1965. Monaco’s line of succession was firmly secured.
With her film career curtailed by marriage and motherhood, Princess Grace devoted herself to charity work, founding AMADE Mondiale in 1963.
It was created as a Monte Carlo-based non-profit organization that promotes and protects the “moral and physical integrity (and) spiritual well-being of children throughout the world.” Today, it helps youth in more than a dozen countries through humanitarian aid programmes.
Another focus of Princess Grace’s charitable activities was improving the arts institutions of Monaco. Over time, she established the Princess Grace Foundation to support local artisans. Later, she created a Garden Club as a reflection of her love of flowers.
She was among the first celebrities to support La Leche League and its advocacy of breastfeeding. And each year, she organised a Christmas party for local orphans.
Princess Grace counted among her friends innumerable government and business leaders, sports figures, and celebrities. Among them was Josephine Baker, an American-born black entertainer of French citizenship whom she befriended in 1951.
When Baker fell on hard times in her later years, the princess and her husband set her up in a French villa and then joined Jacqueline Kennedy Onassis in financing “Joséphine à Bobino 1975”—a retrospective revue in Paris to celebrate Baker’s 50 years in show business.
The revue was a critical and financial success, attended by such luminaries as Shirley Bassey, Diana Ross, Sophia Loren, Mick Jagger, and Liza Minnelli. Seating was in such demand that folding chairs were added in the aisles.
But a few days after the o
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